SoberRide Program // Constellation is a member of the Washington Regional Alcohol Program (WRAP). WRAP's SoberRide program offers the Washington D.C. area free taxi rides during key holidays, including a key holiday for Constellation and our great Mexican beer and tequila brands - Cinco de Mayo.
Engaging Stakeholders // As a proud member of our industry, we work alongside industry counterparts to share with lawmakers on Capitol Hill that we work every day toward the safe and legal consumption of our products. Periodically, the Beer Institute coordinates panels to discuss our initiatives. During the holiday season, a PSA program with the National Association of Broadcasters has invited members of Congress to create responsibility messages for their home districts in an effort to amplify the promotion of safety over the season.
Ringing in the New Year Responsibly // We reinforce the importance of responsibility during the holidays in Chicago, hometown of one of our largest offices. Along with our support of the Chi-Town Rising celebration, our sales teams distributes CTA cards to help revelers ring in the New Year responsibly.
Responsibility Training Support for Retailers // With Illinois mandating alcohol server training, Constellation teamed up with the national, state and local restaurant and hospitality associations for a program that offered discounts on the ServSafe alcohol training program and a series of free classes offered in Spanish. During Alcohol Responsibility Month in April, we supported a message to the entire National Restaurant Association network to promote responsible alcohol service in restaurants.